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Ace Retail Group announced plans for a new Westlake Ace Hardware in Fenton, Missouri, at 99 Old Sugar Creek Road. Remodeling is scheduled to start in early 2027, with a soft opening anticipated for summer 2027; the company has not announced an exact opening date.
Ace Retail Group announced plans on October 29, 2026, to open a new Westlake Ace Hardware in Fenton, Missouri, extending its presence in the greater St. Louis area. The store is planned for 99 Old Sugar Creek Road, with remodeling scheduled to begin in early 2027 and a soft opening anticipated for summer 2027.
The planned store will occupy a free-standing building of about 12,500 square feet that formerly housed a Goodwill store. The source report says about 11,000 square feet will be retail space. The site also has a large parking lot and access from New Sugar Creek Road, according to the report by Hardware Retailing.
Ace Retail Group currently owns and operates six Westlake Ace Hardware locations in the St. Louis area. Hardware Retailing lists them in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton store would add another location to the company’s regional network; the announcement does not state how many employees it will hire or what products and services it will offer beyond the usual hardware-store offering.
The company’s schedule is preliminary: remodeling is planned for early 2027, followed by a soft opening the company anticipates in summer 2027. The announcement provides no specific construction start date or day for the opening.
A New Store for Fenton Residents
The announcement means Fenton residents may have a new local hardware retailer once the building is remodeled and the store opens. Its location on Old Sugar Creek Road, with access from New Sugar Creek Road and a large parking lot, is part of the site description reported by Hardware Retailing. The company says the store is intended to serve homeowners with products and advice for projects, though it has not shared a detailed service list.
For Ace Retail Group, the plan extends a regional footprint that already includes six stores in the greater St. Louis area. The addition may give customers another option for hardware and home-improvement purchases, but the announcement does not provide sales projections, expected customer numbers or information about effects on nearby competitors. Those outcomes cannot be assessed from the store plan alone.
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Ace Retail Group in St. Louis
Westlake Ace Hardware is the store brand Ace Retail Group plans to bring to Fenton. According to Hardware Retailing’s October 29 report, the company already operates stores in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton location would be an additional site in the area, rather than a replacement for one of those listed stores.
The proposed address is a former Goodwill property, and the project is described as a remodel of an existing building rather than a new-build development. Hardware Retailing characterizes Fenton as a suburban community of about 28,000 area residents in the greater St. Louis area. The report does not provide details on the property’s purchase or lease, the remodel’s budget, or the approvals required for the project.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Date and Project Details
The company has given an anticipated season for a soft opening, not a confirmed opening date. It is not clear when remodeling will begin within early 2027, how long work will take, or whether the summer target could change. The announcement also does not identify the store’s opening-day hours, staffing levels, product assortment, or any specific services.
Hardware Retailing’s report does not detail the project’s permitting status, renovation cost, or whether additional approvals are needed. Those details remain unconfirmed in the material provided. The stated plan should be understood as an announced project schedule, not evidence that construction has begun or that the store is already open.
Remodeling Planned for 2027
The next stated milestone is the start of remodeling, which Ace Retail Group has scheduled for early 2027. The company anticipates a soft opening in summer 2027. Further updates would be needed to confirm when work begins, whether the schedule holds, and the exact date customers can visit.
Residents and nearby businesses can look for additional announcements from Ace Retail Group as the project progresses. The source report does not specify when the company expects to publish more details, so no later milestone or firm opening date has been confirmed.
Key Questions
Where will the new Westlake Ace Hardware be located?
The planned store is at 99 Old Sugar Creek Road in Fenton, Missouri, in a former Goodwill building.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. The company has not announced a specific date, and the timing may depend on the remodeling schedule.
How large will the store be?
The building is about 12,500 square feet, with roughly 11,000 square feet designated as retail space, according to Hardware Retailing.
How many Westlake Ace Hardware stores does Ace Retail Group operate in the St. Louis area?
The report says Ace Retail Group currently operates six locations in the area, in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington.
Has remodeling started?
No. The announcement says remodeling is scheduled to begin in early 2027. It does not report that work has started.
Source: hardwareretailing.com
