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A House Beautiful report says plum is gaining traction in home interiors, citing furniture orders and designer sourcing data from Havenly. Designers suggest using complex, brown-, red- or gray-undertoned shades, from small accessories to color-drenched powder rooms; the available figures do not establish how broadly the trend extends across the market.
Plum is gaining visibility as a home-design color, with Havenly reporting increases in customer orders for purple and plum furniture and in its designers’ sourcing of plum and jewel-toned decor. The figures, cited by House Beautiful, point to growing interest in richer colors, while designers recommend using plum’s deeper, earthier variations to make the shade work across different rooms and budgets.
Havenly Chief Commercial Officer Lee Anne Blake told House Beautiful that orders for purple and plum furniture at Interior Define rose in every quarter from Q3 2025 through Q3 2026, amounting to a 34 percent relative increase. Separately, Havenly designers sourced 53 percent more plum and jewel-toned decor items year over year. These are company-specific figures, not a measure of the entire home-furnishings market.
Blake said customers shopping from Havenly’s brands are requesting white, cream and beige pieces less often. She linked the shift toward color and moody interiors with interest in Art Deco. Plum’s warm brown and red undertones, she said, can make it feel more grounded and versatile than a brighter purple. Designers quoted in the report advised choosing shades with depth—often brown, red or gray undertones—rather than grape or blue-purple tones.
Ways to try the color range from plum flowers, pillows and artwork to an upholstered chair, wallpaper or painted walls, much like the accent-color approach designers are using with emerald green. For a larger commitment, designers suggested using plum in a powder room, library or primary bathroom, where a dramatic treatment can be concentrated in one space. They also cautioned that a plum accent can feel disconnected if it does not relate to the room’s other colors and materials.
Where Plum Fits at Home
The reported increase offers a concrete signal of a shift away from exclusively pale, neutral interiors among Havenly’s customers. For readers considering a change, the practical point is that plum does not require a full-room renovation: flowers or a textile can test the shade in existing light and alongside current furnishings before a permanent decision.
For those ready to commit, designers argue that the color works best as part of a considered palette rather than as an isolated statement. Pairing plum with materials such as aged brass, stone, patterned textiles or rich wood can give the room more visual connection. The trend may also matter to shoppers selecting furniture or paint, but the cited data cannot establish how long demand will last or whether it reflects wider retail sales.
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The Reported Rise in Plum
House Beautiful presents plum as part of a broader interest in moody, more colorful interiors, rather than as a standalone product launch or formal industry forecast. Blake’s figures cover furniture orders over four quarters and a separate year-over-year comparison for decor sourced by Havenly designers. The report also notes that fashion runways and interior design firms have helped draw attention to purple, but does not provide a cross-industry dataset to quantify that influence.
The design advice focuses on choosing a nuanced shade and deciding how much of it a room can carry. Kamber Mason warned against grape purples with strong associations to children’s products, while Isabel Clune favored plums with brown, red or gray undertones. For a low-risk test, home expert Taniya Nayak recommended arranging plum or berry-colored dahlias in a vase; furnishings and paint offer more lasting ways to use the color.
“Because plum carries warm brown and red undertones, it reads more like an earthy, grounded neutral than an intimidating bright color.”
— Lee Anne Blake, Havenly chief commercial officer
How Far the Trend Extends
The reported percentages come from Havenly and Interior Define; the source does not provide the underlying order totals, explain the calculation behind the 34 percent relative increase, or give a market-wide comparison. The 53 percent year-over-year figure applies to decor items sourced by Havenly designers, not all customer purchases. The report also does not specify a forecast method for its suggestion that purple could remain influential in 2027. It is unclear whether the same demand is appearing across other retailers, regions or price points.
Testing Plum Before Committing
No product launch, formal industry forecast or next data release is identified in the report. Readers weighing the color can start with a temporary accent such as flowers, then assess how the shade looks under the room’s lighting and beside existing finishes. A pillow, artwork or chair offers a more durable but still limited test; paint or wallpaper represents a larger commitment.
For a full-room treatment, designers recommend choosing a plum with depth and connecting it to other colors and textures. Whether the reported growth continues through 2027 remains to be seen; broader sales data and future order figures would be needed to establish whether the interest is spreading beyond the companies cited.
Key Questions
Which shade of purple is gaining attention in home design?
The House Beautiful report focuses on plum, especially deep variations with brown, red or gray undertones, rather than brighter grape or blue-purple shades.
What figures support the reported rise in plum?
Havenly’s Lee Anne Blake said purple and plum furniture orders at Interior Define rose in each quarter from Q3 2025 through Q3 2026, with a 34 percent relative increase. Havenly designers also sourced 53 percent more plum and jewel-toned decor year over year.
How can someone try plum without repainting a room?
Designers suggest starting with berry-colored flowers, a velvet pillow, artwork or an accent chair. These options allow a homeowner to test the color with existing furniture and lighting before making a larger change.
Which rooms did designers suggest for a bolder plum treatment?
The report identifies powder rooms, libraries and primary bathrooms as spaces where people may be more willing to try a stronger color treatment.
Does the data show that plum is popular across the whole market?
No. The figures cited are from Havenly and Interior Define. The report does not provide comparable data for the full furnishings market or establish how widespread the trend is.
Source: rss
