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Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year and paired it with seven other shades. The company says its selection reflects the lasting presence of green in color trends; no sales, launch or availability details were included in the report.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, placing a composed green at the center of a palette of eight shades for residential and commercial design. The paint company says green has shown staying power across past, present and future color trends; the announcement also introduces seven hues selected to complement Webster Green or stand on their own.
The announcement, reported by Hardware Retailing on October 14, 2026, describes Webster Green as a shade intended to pair a sense of stability with optimism. Benjamin Moore presents it as both rooted and forward-looking, and says it can support spaces that feel distinctive, collected and continually new. Those descriptions are the company’s characterization of the color, rather than independent assessments of how it will be used.
The accompanying seven-color palette ranges from pale neutrals to deeper, earthier shades. It includes White Down OC-131, described as a soft off-white; Nelson Blue CW-635, a pale blue; Shakespeare Tan 228, a golden neutral; Antique Copper 1169, a warm brown; Wild Aster 1240, a pink with pale-gray notes; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, a burgundy. Benjamin Moore says the shades can be combined with Webster Green or used individually.
The company attributes the selection process to its Color Marketing Team, which draws on decades of design expertise and architectural trend analysis. The report does not provide a detailed account of the research methods, consumer data or specific design projects behind this year’s choice.
A Palette for Design Decisions
The annual selection gives homeowners, designers and retailers a named color direction to discuss as they plan renovations, furnishings and product displays. Webster Green’s accompanying shades offer several routes beyond using a single featured color: the palette includes light and blue options as well as brown, olive and burgundy tones. That range may be useful to people looking for coordinated colors, although the announcement does not prescribe how they should be combined.
For paint and hardware retailers, a Color of the Year can provide a timely subject for customer conversations and merchandising. Benjamin Moore says its previous selections have influenced residential and commercial design standards in North America and 74 countries globally. That is the company’s characterization; the report does not give independent evidence or a measurement of the selections’ influence.
The practical effect will depend on how designers, customers and businesses respond. The announcement identifies a trend position, but does not report expected sales, adoption rates or a forecast for Webster Green’s use. Readers can treat the palette as a design option, not as evidence that the color is already a prevailing choice.
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How Benjamin Moore Selects Colors
Benjamin Moore’s Color of the Year is part of a broader annual Color Trends palette. For 2027, the palette contains Webster Green and seven complementary shades drawn from the company’s color library. The selection is presented as a way to connect current design directions with colors the company considers enduring.
According to the report, the company’s Color Marketing Team studies architectural trends and applies design expertise when making its selections. The company says the 2027 choice followed a review of green across different periods and trend horizons, where variations on the color consistently showed staying power. No specific earlier Color of the Year shades or year-by-year comparisons are provided in the source report.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Details Beyond the Palette
The announcement does not specify whether Webster Green HC-130 will receive a new product launch, packaging or availability schedule. It also gives no pricing, sales projections, customer research results or data showing how widely the shade may be adopted. The report identifies the colors and Benjamin Moore’s rationale, but does not include independent design-industry analysis or reactions from retailers and designers.
It is also unclear which specific projects or architectural trends informed the decision. The company describes its selection process in general terms, without publishing the underlying analysis or explaining how it weighed green against other color families. Claims about the palette’s influence should therefore be understood as Benjamin Moore’s stated view, not as independently verified outcomes.
How the 2027 Palette Is Used
The next visible development will be how Benjamin Moore presents Webster Green and the seven companion shades to customers, designers and retailers. The source report does not announce a schedule for product promotions or provide details about where and when the palette will be featured.
Designers and homeowners can evaluate the colors in their own projects, while retailers may decide whether to use the announcement in displays or customer guidance. Any broader assessment of the shade’s popularity will require information on sales, project use or other adoption measures that was not available in the announcement.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Benjamin Moore selected Webster Green HC-130 as its 2027 Color of the Year.
Which colors are in the accompanying palette?
The seven other shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Why did Benjamin Moore select a green shade?
Andrea Magno said the company’s Color Marketing Team found that variations of green showed staying power across past, present and future color trends. This is the company’s stated rationale.
When and where will Webster Green be available?
The report announces the color selection but does not provide a product availability date, retail schedule or pricing details.
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